Comments on: New FTC Rules Target Blogger Relationships http://www.baerbizlaw.com/category/blog/new-ftc-rules-target-blogger-relationships/ Wed, 01 Sep 2010 13:36:48 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Sidewiki Raises IP, Brand Concerns for Site Owners | Baer Business Law – Greater Philadelphia Area – Intellectual Property Law – Business Law – E Commerce – Contracts – Trademarks – Copyrights http://www.baerbizlaw.com/category/blog/new-ftc-rules-target-blogger-relationships/comment-page-1/#comment-25 Sidewiki Raises IP, Brand Concerns for Site Owners | Baer Business Law – Greater Philadelphia Area – Intellectual Property Law – Business Law – E Commerce – Contracts – Trademarks – Copyrights Wed, 02 Dec 2009 14:55:09 +0000 http://www.baerbizlaw.com/category/blog/?p=480#comment-25 [...] The bloggers themselves will face similar liability for false or misleading statements and non-disclosure of material connections. Furthermore, according the Guides, a company employee who posts messages on an online message board promoting the company’s product (a common practice) must clearly and conspicuously disclose his or her relationship to the company. Violations are punishable by civil penalties of up to $11,000 per violation. For a more detailed discussion of the FTC Endorsement Guidelines, please see my prior blog post. [...] [...] The bloggers themselves will face similar liability for false or misleading statements and non-disclosure of material connections. Furthermore, according the Guides, a company employee who posts messages on an online message board promoting the company’s product (a common practice) must clearly and conspicuously disclose his or her relationship to the company. Violations are punishable by civil penalties of up to $11,000 per violation. For a more detailed discussion of the FTC Endorsement Guidelines, please see my prior blog post. [...]

]]> By: The FTC Rules for Bloggers | (Blogging Overtime) http://www.baerbizlaw.com/category/blog/new-ftc-rules-target-blogger-relationships/comment-page-1/#comment-23 The FTC Rules for Bloggers | (Blogging Overtime) Wed, 18 Nov 2009 10:28:49 +0000 http://www.baerbizlaw.com/category/blog/?p=480#comment-23 [...] on this topic, has taken the leadership to help bloggers understand this ruling better. Here is what he had to say about the FTC’s latest ruling on this matter: companies that make payments or give free products to bloggers and other online [...] [...] on this topic, has taken the leadership to help bloggers understand this ruling better. Here is what he had to say about the FTC’s latest ruling on this matter: companies that make payments or give free products to bloggers and other online [...]

]]> By: Some Additional Thoughts on the New FTC Blogger Rules | Baer Business Law – Greater Philadelphia Area – Intellectual Property Law – Business Law – E Commerce – Contracts – Trademarks – Copyrights http://www.baerbizlaw.com/category/blog/new-ftc-rules-target-blogger-relationships/comment-page-1/#comment-21 Some Additional Thoughts on the New FTC Blogger Rules | Baer Business Law – Greater Philadelphia Area – Intellectual Property Law – Business Law – E Commerce – Contracts – Trademarks – Copyrights Fri, 06 Nov 2009 20:13:28 +0000 http://www.baerbizlaw.com/category/blog/?p=480#comment-21 [...] who give them compensation or free products in the hope of generating favorable reviews. I posted a detailed explanation of these rules and some compliance tips on this blog about a month ago. Since that time the Interactive Advertising Bureau (including the [...] [...] who give them compensation or free products in the hope of generating favorable reviews. I posted a detailed explanation of these rules and some compliance tips on this blog about a month ago. Since that time the Interactive Advertising Bureau (including the [...]

]]> By: New FTC Rules Target Blogger Relationships | Baer Business Law … http://www.baerbizlaw.com/category/blog/new-ftc-rules-target-blogger-relationships/comment-page-1/#comment-19 New FTC Rules Target Blogger Relationships | Baer Business Law … Sat, 10 Oct 2009 15:58:37 +0000 http://www.baerbizlaw.com/category/blog/?p=480#comment-19 [...] New FTC Rules Target Blogger Relationships | Baer Business Law … addthis_url = [...] [...] New FTC Rules Target Blogger Relationships | Baer Business Law … addthis_url = [...]

]]>