Baer Business Law is a new type of law firm focused on providing affordable high-quality contracting, transactional and business counseling services to small, startup and medium-sized businesses, non-profits and others concerned with managing legal costs. Baer Business Law is the brainchild of its founder, Andrew M. Baer, who, after spending 13 years working at large law firms and as in-house corporate counsel, understands that business clients want a lawyer who thinks like them, is oriented toward results, and can deliver large-firm expertise at low cost.
Andrew is a highly skilled transactional lawyer with more than a decade of experience in contracts, evolving media, technology law, licensing, privacy, information security and intellectual property. He represents many entrepreneurial businesses in Philadelphia’s emergent evolving media community, including social media sites, advertising networks and application developers, as well as more traditional media organizations, financial institutions and health information technology companies. Prior to founding Baer Business Law, Andrew served as chief corporate counsel to a life sciences technology company, as well as in-house counsel responsible for Internet marketing, technology, intellectual property, information security, strategic business development and innovation matters at a publicly traded financial services company. Before that, Andrew served in the Corporate and Intellectual Property/Information Technology practice groups of the Philadelphia law firm Wolf Block, where he concentrated his practice in e-commerce, trademark and copyright law, and technology licensing and development.
Among his other accomplishments, Andrew:
* managed all legal work associated with the startup and launch of numerous e-commerce and Web 2.0 sites.
* represented a large TV network in its e-commerce marketing deals and acquiring technology for its offshore operations.
* represented a respected news organization in negotiations for development of its news and information website and creation of its internal and external social media policies
* spearheaded negotiation strategy and successfully resolved disputes involving complex multimillion-dollar clinical trials for the pharmaceutical industry.
* represented life sciences and biotechnology companies in licensing, investment and joint venture transactions.
* handled mergers and acquisitions for a publicly traded roll-up company.
* represented a nationally known charity in technology, data security and HIPAA privacy compliance matters related to launch of a new website.
Recent Speaking Engagements and Podcasts
“Protecting Personal Data: Nevada, California and Massachusetts Data Privacy Laws – Where Do We Go From Here?” (Compliance Decisions, Tech Target (sponsor), New York, NY, 11/17/09)
“Keeping Up with State Data Protection Laws” (Podcast, 10/12/09)
“Nevada Toughens Data Protection Laws, California Updates, and Where Do We Go From Here?” (Compliance Decisions, Tech Target (sponsor), San Francisco, CA, 9/17/09)
“Top Ten IP Mistakes Made by Startups” (Spark!, Innovation Philadelphia (sponsor), Philadelphia, PA, 6/1/09)
Recent Articles and Publications
Andrew writes as a national legal contributor for several online and print publications on emergent issues of technology and information security law. For some of his most recent articles, please see the following:
Co-author, “Corporate Security and Privacy Duties, Policies and Forms” chapter of Data Security and Privacy Law treatise (West 2010) (upcoming)
“How Bilski v. Kappos May Define the Future of Business Method Patents” (SearchCompliance.com, 2/1/10)
“FTC Compliance Mandates New Rules for Social Media Marketing” (SearchCompliance.com, 10/27/09)
“FTC Regulates Blogger, Viral Marketing Relationships” (ReveNews.com, 10/13/09)
“Discovery of Data Breach Under HITECH Raises Big Compliance Questions” (SearchCompliance.com, 9/24/09)
“How to Manage Security Risks in Vendor Contracts” (SearchFinancialSecurity.com, 9/15/09)
“PCI DSS Compliance Requires Better Management of Vendor Risk” (SearchCompliance.com, 8/24/09)
“Trademark Issues in ICANN Domain Name Initiative Create Perils, Opportunities” (ReveNews.com, 8/16/09)
“Pietrylo Case a Cautionary Web 2.0 Communications Compliance Failure” (SearchCompliance.com, 7/27/09)
“Social Media Platforms Demand a Clear Employee Internet Use Policy” (SearchCompliance.com, 7/27/09)
“Social Media: Risk Management Strategies for Financial Institutions” (SearchFinancialSecurity.com, 6/30/09)
“Nevada Toughens Data Protection Law with Crypto, PCI Requirements” (SearchCompliance.com, 6/23/09)
“Will New Rules to Combat Identity Theft Help Consumers?” (CreditGumbo.com, 6/19/09)
“Data Security Regulation 2.0, Part 1 and Part 2” (ReveNews.com, 6/8/09 and 6/9/09)
“FTC Sounds Off on Online Behavioral Advertising Privacy Issues” (ReveNews.com, 5/15/09)
Education and Bar Admission
Andrew is a graduate of Dartmouth College and the University of Chicago Law School. He is admitted to practice law in Pennsylvania and New Jersey.
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